The target audience for our film is men and women ages 15-25. This is because the characters we are using fit in with our target audience which means they can relate to them making the film more realistic. Our film also contains the conventions of a BBFC 15 rating as it shows the use of drugs, however we aren't going to encourage the misuse of them.
I found out from research that basing a horror film on a true story makes them more frightening and believable, therefore, our film is based on the Sun Family murder. Our film, Transfixed is about a young couple, Maddie and Elliot, who move into their new home after inheriting it from Maddies mum and dad after their death. Maddie finds out Elliot is cheating on her and begins to get paranoid and starts taking anti depressants to help her cope. Elliot's new girlfriend Delaney, sends threats to Maddie and this results in a home invasion where Delaney and her cult attack Maddie and attempt to kill Elliot. However, in the trailer, we don't want to give away that Elliot dies, so we will create clues through the use of camera shots and weapons.
The main aim of our trailer is to persuade our audience to watch the full film by giving them clues about what will happen in the film so we have decided to include in our storyboard a montage of fast action shots to leave the audience asking questions. We want to portray a sinister and frightening mood in our trailer by using Roland Barthes semiotic and enigma codes, diegetic and non diegetic sounds but these moods are also going to be created thought the use of low key lighting and location. We have decided to use Kayleigh's house for our location as it fits in with our narrative and from researching I found out that a house is a key convention of the horror genre and it also makes our film more realistic. Also, people will tend to watch films in their home so they will feel uncomfortable when watching our trailer as they may think it is real which achieves a purpose of the trailer.
Character roles in our film will also help portray our desired mood. By having a female antagonist, it makes the film unique as it is challenging horror conventions and people will be surprised as to why a female actor is playing a violent character, therefore will watch the film as they won't know what to expect. My group and I have included a female protagonist (Maddie) as The Final Girl to conform to conventions of the horror genre. We are going to portray Maddie as a damsel in distress and the sex appeal through the use of the Male Gaze theory, camera shots, make-up and costume as this will appeal to a male audience and also a female audience as they will aspire to be like her.
I also learnt that some horror films have symbolic links in the main product and also in the marketing. Therefore, as our trailer includes a quote which links to the narrative 'Apologies don't mean anything if you keep doing what you're sorry for', I will include it in all 3 products so they look part of a campaign. We decided this is a good quote for our trailer as it doesn't reveal to much for the audience so they will be wondering what it is about. I want to position the quote towards the start of the trailer in the equilibrium to foreshadow disruption as it will become clearer what it is about further on in the trailer.
As this is a psychological horror and not a gore or killer, the trailer will feature weapons such as knives to denote and foreshadow deaths, but gorey murders won't be psychically shown as this will make the film a killer.
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