Results from audience research

Audience feedback

This is the audience feedback from my survey; I asked members of my target audience to fill out one survey each to find out which pictures they liked and thought were best for me to use for my poster and magazine cover to ensure my results are fair and reliable. Overall, the feedback was constructive and it has given me a clearer idea as to what types images I want to consider using and developing for my magazine cover and film poster:

What have I learnt and how will I use this research?

From this research, I have decided that I want to draft ideas for my posters using these 3 photos as they were all popular with my target audience, it's just a case of which one will look best after I have edited them. One member said they liked them as they liked the use of lighting as it makes the characters look creepy. Therefore, I will have to ensure I keep or exaggerate the eerie low key lighting on the images when I come to edit it. Some members said they like the use of the dark backgrounds on the images therefore this is something I will need to consider keeping because as well as my target audience liking this, black is a convention of the horror genre and suggests mystery which will link my poster to the film trailer due to the enigma created. Also, one member said that they like the fact the characters on these pictures look like they are staring at you in the eye (a gaze-  I found out that this is a convention of the horror genre) which conveys fear.

Furthermore, I have decided that I want to consider using the image of Maddie screaming in the corner for my magazine cover like my second draft. This was the most popular picture with my target audience as they said they like how she is looking distressed and they are shown her situation which adds to the horror of the film and gives them clues as to what to expect from the film. They also said they liked how she looks frustrated as it intrigues them to find out why.