Sunday, 1 November 2015

Font ideas

I have looked at existing films fonts to see the style and colours they use and to take inspiration from:

From looking at the Insidious logo, I want to consider including 2 colours in my logo, red and black or red or white because these are colour conventions of the horror genre and the red connotates danger.
I like this logo as it is simple and follows conventions of the horror genre as it has shadows behind the text. The white looks like a glow which is something I want to try and create with our logo and it suggests mystery. However even though The Strangers is a psychological horror film, glowing text is usually associated with ghosts and if I was to see this font, I would automatically think of paranormal.

This font is very bold which suggests danger in the film. I think it is effective as it would be dominant on a film poster and magazine cover, however in my opinion, it doesn't clearly show the horror genre.





I want to use the same font for the film name on my trailer, film poster and magazine cover. This will show a direct link of all the media products.  Here are some of the ideas I have thought of for the font of Transfixed taking inspiration from existing psychological horror film logos:


I found these fonts on a website called 'DaFont' which enables you to download and use them. I want to consider using the top font as it is sophisticated and professional but it also portrays the distorted, eerie mood we want to get across to our audience in the film. The second font also does this as it is simple. It has sections of the letters missing like the 'Insidious' logo, which reflects the enigma in the film which will attract our audience.




The third font is effective as I like how it looks like smudged and dripping blood. This will be a suitable font for our film as it has the connotations of violence which is shown in our film. Blood is also a connotation of a psychological horror so it clearly shows the genre of the film. I think it is effective when you can work out the genre of the film just by looking at the font as it creates an identity for the film as it usually suggests the font of the title is memorable, so this is a font I want my group and I to consider.
I have edited the colour of the font to change the dripping blood to red and placed it on a white background. This is because from looking at my font research and horror conventions, white black and red are colours associated with horror films and make fonts stand out.


Furthermore, I have also considered the colour and font of the text in between the shots in the trailer as they need to clear to read, bold and memorable so the audience don't forget what was said in the last piece of text. I have looked at the fonts from 'The Strangers', 'The House of Wax' and 'The Purge' trailer to take inspiration from:

'The Purge'
'The Strangers'
'The House of Wax'

'The Strangers' and 'The Purge' trailers have plain white text and a simple font to ensure the attention isn't taken away from the main trailer and film name. However, 'The House of Wax' uses text which relates to the story line. It looks like wax has been smudged and the text has been engraved into the wax. This is something I want to consider doing with fake blood and then filming it as I want to whole trailer to link and show conventions of a psychological horror and blood is an iconic convention.  My group and I can consider doing the text towards the end in blood when we begin to see blood in the trailer shots themselves, and the text at the beginning in plain colour and font so it is easy to read like in 'The Strangers' and to also ensure the attention is taken away from the most important shots at the beginning which set the narrative.

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