Poster draft 1 and 2

Today I drafted 2 posters for my ancillary task. I used an image of the masked antagonist which was popular with my target audience, and this looks effective on both these posters as it clearly shows the films genre. Both drafts are similar due to the same dominant image, however draft 1 is a zoomed up image with the film name in the centre rather than at the top like draft 2. I learnt from my existing product and film poster mood board research that film titles can appear and catch the audiences anywhere on the poster as long as it is big enough to catch the audiences eye and be the dominant text on the page, therefore this is what I have tried to achieve with both film posters. I have included our films institution at the bottom corner of both film posters as this isn't a major convention audiences look at, however if they do see the name Lions Gate, they will associate other popular films with this institution as it is world known. Also on draft 2, I ensured I included '#Transfixed' so word of mouth is created on social media and the film becomes even more popular as this was used on 'The Purge' film poster and this film was a major success. Furthermore, I have stuck with a red, white and black colour scheme to link with the magazine cover colour scheme and to also follow horror conventions. Finally, as it is important all 3 products look like they are part of a campaign, I included my symbolic link on both drafts which is the quote and this also creates enigma for the audience intriguing them to watch the film.  Overall I have followed all the conventions of a film poster for it to look effective.

Draft 1

Draft 2

I want to experiment with photo editing, so when Photoshop is installed on the school Apple Macs, I will do some editing practice with these photos to see how they would look best. For example, I want to experiment with a distortion effect or a blur edit on this image I have used as it will cover the characters identity even more, look more interesting and creative, but as well as this, it will give clues to the use of drugs and danger in the film which will create enigma for the audience and make them ask questions. The text that I am considering for the quote will also link with these image effects as it looks disorted.