Audience feedback- ancillaries

I carried out some audience research for my poster and magazine cover by making a group chat of 6 people, 3 males and 3 females (so it was fair) and I asked them a series of questions about what they thought of my ancillary tasks:

My audience members all said they would pick it up and buy it if they saw it on the shelf as they thought it was intriguing due to the bold title and dominant image. This is good feedback as I had researched into masthead positions and placed it at the top so it would catch peoples eye and it has. 

All members of my group chat liked the colour scheme of the magazine as they said it linked with the poster which also shows they thought they looked like part of the same campaign which is one aim I was trying to achieve. However, one member said that the colour of the font for the film title blends in too much with the background and this could cause confusion as people might not see the film title if they just glanced at the magazine cover. I made the title this colour so it would link with the film poster, however if they think this, I will make the title brighter so it is more eye catching as one of the main purposes of the magazine cover is to advertise my film and if my audience don't notice the title of the film, this purpose will not be achieved so this was constructive feedback.

When I asked about what my audience think of the dominant image, they really liked how eye catching it is and mysterious as you can't see behind the mask. This is good to hear as I was aiming to create this effect on the audience and begin to build suspense before they would watch the film. I have included a gaze in the magazine cover by using a shot of the antagonists looking face on at the audience, so this may be another reason why the audience think it is striking and mysterious as when researching into the gaze, I found out that this was effective on the audience as it intrigues them into wanting to read the magazine.

I really like how this particular audience member picked out the quote used on both the magazine cover and film poster as the reason I wanted to include the quote on both products is so they link and look like part of a campaign. They also said the colour scheme is the same which is also good feedback as I worked hard by colour matching colours for text and backgrounds to ensure they both linked. 

The main purpose of a film poster is to encourage an audience to watch the film. As my audience members said the poster would intrigue them to watch the film, this is proven my research and planning decision into the use of specific images, fonts, colour, poster conventions, true stories and enigma has payed off as these are the main reasons they are attracted to watch the film.